10 Ways to Create Value with Podcasts
by Paul Urwin This is not just about monetization (although some of the strategies below are), it's about how to create value with a podcast, and my definition of value…
Why Your Company Website Needs A Blog Section
First there were blogs. And then there were company websites. Or maybe it was the other way around. There did, however, seem to be two distinct groups on the internet,…
An Introduction to Calls to Action
Having one or more "Calls to Action" on your website can make the difference between success and failure! Are you attracting traffic but not converting? Are you interested in increasing…
An Intro to using Pay-per-Click and Evergreen Content to Attract More Clients
by Paul Urwin In this audio clip, I talk about how Google Adwords is an amazing way to generate targeted traffic for your business. I also talk about some of…
Why Your Small Business needs More Web Content
Let’s just take a look back at how we got to where we are today. Do you remember a few years ago, when it seemed that everyone was telling you…
Why Audio is Fantastic for Internal Branding
Many companies dedicate significant effort and monetary resources to building their brands and capturing new clients. And of course this makes lots of sense. After all, clients are the lifeblood…
How to Beat your Competitors with an Effective Content Strategy
When developing your own business, I think it’s important to spend most of the time focusing on just that - your own business. After all, every business is unique…
How to Play the Long Game and Create Lasting Content
Anyone who has ever built a business knows that it takes time - and there are millions of "overnight successes" that were years in the making to prove it. But…