How to Create An Automated Sales Funnel with Content
Why Create an Automated Sales Funnel with Content? The idea of creating an automated sales funnel is very attractive. After all, most companies want more clients. And if it's automated…
Are you Wasting Your Time with Content Creation?
Why Are You Creating Content? Most companies create content because they want to increase engagement, create brand awareness or increase sales. And to achieve these goals, content creation makes perfect…
What is an SEO Editor?
What is an SEO Editor? An SEO Editor is someone who edits a text to include certain SEO characteristics (such as keywords, sentence length, title structure) to make the overall…
Service Businesses: How to Sell More Online
Why Run a Services Business? I love service businesses. Providing a professional service to individuals or corporations. In fact, I love lots of different types of business, but there is…
How to Update Old Blogposts Effectively
Why You Should Consider Updating Old Blogposts? Let's say you started a blog 3 years ago. Well, if you're anything like me, then you probably went for some of your…
Writing for the Web: 8 Simple Guidelines
An Introduction to Writing for the Web Writing for the web is different to writing for a magazine or writing a book. There are several reasons why this is the…
Why Digital Assets are the New Gold
What are Digital Assets? A digital asset is any digital file that has value. Within the realms of content marketing and content creation, a digital asset is a quality piece…
What is Authentic Content and How Should You be Using It?
An Introduction to Authentic Content Content creation has changed so much over the last 20 years. In fact, content creation and content marketing are relatively new terms. "Authentic content" is…
Why You Should Focus on Your Website over Social Media
How to Avoid Content Creation Overwhelm When you are building a brand, it seems like there are so many things you should be doing - from writing blogposts to sharing…
Why are Transcripts so Important for Podcasts and Video?
First of all, it's worth reminding ourselves why podcasts and video are such great media for producing content. Audio content such as podcasts can really help to create intimate and…